Selling Your Home

Copyright © Selling Your Home courtesy of Kenneth Bargerse, Greater Nashville Realtor®
The Process​ | Working as a Team to Accomplish Your Goal!

There is a Buyer for every home!  Working as a Team and having a clear understanding of your goals and expectations is key to a successful conclusion in selling your home.  Some common concerns for homeowners are time constraints, net value at closing, and other financial obligations.

Let's begin by review the following topics:


  • Understanding the Market - National
  • Understanding the Market - Greater Nashville
  • Understanding the Market - Your Neighborhood (password protected)
  • Evaluating Your Property (password protected)
  • Staging
  • Marketing
  • Showing​
Understanding the Market | National Overview

2017 - The housing market performed reasonably well last year, but housing construction still did not full return to historically normal levels - Only 1.2 million housing units were constructed compared to the historical average of 1.5 million starts a year. This underproduction is the principal cause of the ongoing housing shortage, and why the economy did not fully get back up to 3% GDP growth possibility last year. 
Existing-Home Sales Reach Slowest Pace in 2 Years
National Association of REALTORS® | August 22, 2018
 
Existing-home sales slowed for the fourth consecutive month in July, reaching their most sluggish pace in more than two years, the National Association of REALTORS® reports. The West was the only major U.S. region to see an increase in sales last month.
 
Total existing-home sales, which include completed transactions for single-family homes, townhomes, condos, and co-ops, fell 0.7 percent month over month to a seasonally adjusted annual rate of 5.34 million in July. Sales are now 1.5 percent lower than a year ago.
 
Rising home prices may be prompting would-be home buyers to pull away, says NAR Chief Economist Lawrence Yun. “Led by a notable decrease in closings in the Northeast, existing-home sales trailed off again last month, sliding to their slowest pace since February 2016 at 5.21 million [units],” Yun says. “Too many would-be buyers are either being priced out or are deciding to postpone their search until more homes in their price range come onto the market.”
 
Yun notes that a steady climb in home prices over the past year—along with an uptick in mortgage rates this spring—is cooling sales. “This weakening in affordability has put the most pressure on would-be first-time buyers in recent months, who continue to represent only around a third of sales despite a very healthy economy and labor market,” he says. First-time buyers comprised 32 percent of sales in July, down from 33 percent a year ago.
 
Here’s a closer look at some key indicators from NAR’s July housing report:
 
Home prices: The median existing-home price for all housing types was $296,600, a 4.5 percent increase from a year ago.
 
Inventories: Total housing inventory fell 0.5 percent to 1.92 million existing homes available for sale, unchanged from a year ago. At the current sales pace, unsold inventory is at a 4.3-month supply.
 
Days on the market: Fifty-five percent of homes sold were on the market for less than a month. Properties typically stayed on the market for 27 days, down from 30 days a year ago. “Listings continue to go under contract in under a month, which highlights the feedback from REALTORS® that buyers are swiftly snatching up moderately-priced properties,” Yun says. “Existing supply is still not at a healthy level, and new-home construction is not keeping up to meet demand.”
 
All-cash sales: All-cash transactions compromised 20 percent of sales, up from 19 percent a year ago. Individual investors tend to account for the biggest bulk of cash sales. They purchased 13 percent of homes, unchanged from a year ago.
 
Distressed sales: Foreclosures and short sales accounted for 3 percent of sales, down from 5 percent a year ago. Broken out, 2 percent of sales were foreclosures, and 1 percent were short sales.
 
Source: National Association of REALTORS®; REALTOR® Magazine Online 082218
  
Understanding the Market | Greater Nashville

Greater Nashville Housing Market Remains Strong
Market Strength Brings Challenges
by Kenneth Bargers | January 27, 2018
 
2017 REVIEW: The Greater Nashville area continues to be one of the hottest real estate markets in the United States.  A continued strong economy pushed momentum in 2016, the values and home sales continued to increase throughout 2017 and ended the second half of 2017 as a consistent monthly housing market in the nation.  Several industry and data tracking entities named Nashville among their Top 20 housing markets for 2017.
 
Due to the reputation of the "It City", relocation is heavy to Middle Tennessee and with this popularity comes shortages in housing inventory.  Existing-home and new construction inventory struggle to keep pace with the number of buyers.  Housing inventory remained a concern throughout 2017 and forecasted to be a challenge for 2018.  Corporate and company expansion of new facilities are in place for 2018 bringing employment additions to Middle Tennessee - adding additional pressure for housing availability to the already strong Greater Nashville destination.  Addressing the housing inventory will be one of 2018’s priorities with the current popularity of Greater Nashville and Partnership 2020’s continued aggressive pursuit of future business placements and attractions.
 
Demand for housing also adds as an influence factor on the value of home prices.  Increased home values in 2017 will continue in 2018 per current indicators.  With increased home values also comes the challenge of home ownership affordability within segments of our population.  Of course, the success of national economic guidelines and policies will contribute as a factor in the local up or downturn of our housing market.
 
Overall, a strong economy, attractive mortgage rates, appeal of Middle Tennessee, along with the desire of home ownership as part of the American Dream should bring another impressive year of housing market production but should fall short and hard to match the record year produced in 2017. 
​​
Some key highlights from August 2018 housing data:

  • 3,961 home closings August 2018; a 2% increase from August 2017
  • 3,152 under contract at end of August 2018
  • Median residential price for single home dwelling was $305,000 August 2018 compared to $285,000 August 2017
  • 12,150 housing inventory at the end of August 2018 compared to 9,208 housing inventory of August 2017
  • Average Days on Market was 27 days
Staging | Prepping Your Home

Showoff your square footage and floor plan- Floors, Walls, Ceilings, Windows! Selling your home while you still occupy the premises can be a challenge to your every day routine but the opportunity of a first impression is key to a second showing and/or Offer from a potential Buyer.  Consider these areas of staging when prepping the home.

  • Ease of movement - make sure there are pathways throughout home
  • De-clutter the home
  • Edit down the furniture, if necessary
  • Organize the closets - the floors should be empty
  • All counter-tops for the kitchen and bathrooms should be as clear as possible to show off the working space
  • Attempt to remove any furniture from blocking windows
  • All storage spaces, including the pantry and garage, should be well-organized
  • Make sure each room has its own purpose - for example, a bedroom should not be a dual area for an office or exercise equipment
  • Edit as many personal items as comfortable to you from the home including pictures, achievements and awards
  • Make sure all light bulbs are functional
  • Front Door - is your front door welcoming - do you need to polish or paint the door - is your hardware old, tarnished or beyond repair - please consider this important first impression
  • Outdoors - make sure the property is manicured including the lawn, trees, bushes, landscaping - make sure your outdoor living area is organized and usable 
Marketing​ | Exposure! Exposure! Exposure!

Starting the home buying process online continues to be the first step that many home buyers are taking. Forty-two percent of recent buyers first looked online for the properties for sale, with 92 percent of all recent buyers using the Internet at some point during the home search process. Over half of recent home 
buyers used a mobile or tablet website or application to search for a home. Of the home buyers who used the Internet to search for a home, 47 percent found the home that they ultimately bought online.

The Internet is a key target within the marketing toolbox necessary to promote the maximum exposure of your home!

  • Multiple Listing Service (MLS) - this real estate network initiates your listing exposure throughout the nation.  There are currently over 800 MLS databases throughout the nation with listings shared among all of America's brokers, real estate agents and realtors.  The MLS Listing feeds to secondary-tiered national real estate sites such as HomeSearch, Trulia, Zillow, etc.
  • Real Estate Industry Networking Sites
  • Social Networking Sites
  • Postlets Real Estate Classified Platform - distributes to public home search engines including local classifieds, Craigslist, etc.
  • Exclusive domain address to promote property; for example: www.123mainstreet.com
  • Bargers Solutions and Pilkerton Realtors websites
  • E-blast distribution - electronic flyers and marketing announcements targeting realtors and selected e-distributions groups
  • Marketing Print Materials - market sheets, postcards, announcements, brochures
  • Professional Photography
  • Open Houses - periodic open houses usually scheduled on Sundays from 2:00pm-4:00pm - promotion of open houses are advertised a week in advance and also tagged through the MLS system
  • Executive and Estate Properties - additional distribution to targeted corporate relocation departments, chamber of commerce, advertise print publications
  • Vacation and Retreat Properties - additional national distribution, advertise print publications
  • Properties with more than 25 acres also included in MLS Land Listings category
  • Commercial properties - additional distribution to main commercial platform of LoopNet 
Scheduled Showing​ | It's Showtime!

Here are some prep items to remember for your scheduled showing.  If you are out of town or unable to accomplish these tasks beforehand, please give me a call and I will make sure the home is ready for the potential Buyer:

Let there be light!  Make sure all lights, including lamps, are on

Marketing materials are placed in a central location such as kitchen counter top or entrance table - marketing materials include Listing Sheets, Marketing Sheets, Property Condition Disclosure, Business Cards

All windows should be uniform allowing light to flow in the house - all blinds should be up or slats open with the same slant

The candy dish and welcome note should be displayed on the kitchen counter top or entry table

Even though the REALTOR® will be there to walk the potential Buyer through the home - please be sure your jewelry and personal valuables are locked away