Selling Your Home

Copyright © Selling Your Home courtesy of Kenneth Bargerse, Greater Nashville Realtor®
The Process​ | Working as a Team to Accomplish Your Goal!

There is a Buyer for every home!  Working as a Team and having a clear understanding of your goals and expectations is key to a successful conclusion in selling your home.  Some common concerns for homeowners are time constraints, net value at closing, and other financial obligations.

Let's begin by review the following topics:


  • Understanding the Market - National
  • Understanding the Market - Greater Nashville
  • Understanding the Market - Your Neighborhood (password protected)
  • Evaluating Your Property (password protected)
  • Staging
  • Marketing
  • Showing​
Understanding the Market | National Overview

2016 Marked Best Year for Sales in a Decade

Existing-home sales finished out 2016 as the best year since the housing boom days, the National Association of REALTORS® reported.

Total existing-home sales – which are completed transactions that include single-family homes, townhomes, condos, and co-ops – closed 2016 at 5.45 million sales, surpassing 2015 (5.25 million). It was the highest total for existing-home sales since
 2006 (6.48 million), NAR reported.

“Solid job creation throughout 2016 and exceptionally low mortgage rates translated into a good year for the housing market,” says Lawrence Yun, NAR’s chief economist. “  However, higher mortgage rates and home prices combined with record low inventory levels stunted sales in much of the country in December.

The final month of 2016 saw existing-home sales drop 2.8 percent to a seasonally adjusted annual rate of 5.49 million, NAR reported. Sales in December were now only 0.7 percent higher than a year ago. Low housing supplies continue to press on the market.

“While a lack of listings and fast rising home prices was a headwind all year, the surge in rates since early November ultimately caught some prospective buyers off guard and dimmed their appetite or ability to buy a home as 2016 came to an end,” Yun says.

5 Housing Trends to Watch for 2018
realtor.com   article by Daily Real Estate News | November 29, 2017

Home shoppers may have it easier in 2018. Inventory constraints of for-sale homes and rising home prices may finally start to ease next year, according to realtor.com®’s 2018 National Housing Forecast.

“Next year will set the stage for a significant inflection point in the housing shortage,” says Javier Vivas, director of economic research for realtor.com®. “Inventory increases will be felt in higher priced segments after spring home buying season, which we expect to take hold and begin to provide relief for buyers and drive sales growth in 2019 and beyond.”

But the big wild card for 2018 will be any impact from the proposed tax reform legislation, which is currently being debated by Congress, realtor.com® adds.

Here’s a closer look at realtor.com®’s five housing prediction trends for 2018:

1.  Inventory to start increasing: Realtor.com® projects positive year-over-year inventory growth by the fall of 2018—which will be the first time since 2015. “Inventory declines are expected to decelerate slowly throughout the year, reaching a 4 percent year-over-year decline in March before increasing in early fall, after the peak home-buying months,” realtor.com® notes in its report. The cities expected to see inventory levels recover first are Boston; Detroit; Kansas City, Mo.; Nashville; and Philadelphia. The majority of this growth will be in the mid- to upper-tier price points (which includes homes priced above $350,000). On the other hand, recovery in the starter home market likely will linger since levels are “significantly depleted by first time buyers,” realtor.com® notes.

2.  Price appreciation to slow: Home buyers likely will see home prices moderate in the new year. Realtor.com® forecasts home prices to slow to a 3.2 percent growth year over year nationwide. For comparison, home prices in 2017 posted a 5.5 percent increase. The majority of the slowing price appreciation will be centered in the higher-priced ranges as more inventory becomes available. Entry-level homes, on the other hand, likely will continue to see price gains due to a larger potential buyer pool as well as a more limited number of homes available for sale in this price range.

3.  Millennials to gain market share: Finally, the long-held predictions may hold true. Millennials may reach 43 percent of home buyers taking out a mortgage by the end of 2018, up from an estimated 40 percent in 2017, realtor.com® projects. The largest cohort of millennials are expected to turn 30 in 2020. “Millennials are a driving force in today’s housing market,” Vivas says. “They already dominate lower price home mortgage and are getting close to overtaking older generations for mid- and upper-tier mortgages. While financially secure in general, their debt to income ratios have started to increase as they compete for higher priced homes.”

4.  The South to lead in sales growth: Realtor.com® forecasts that Southern cities will top national averages in home sales growth in 2018. Markets like Tulsa, Okla.; Little Rock, Ark.; Dallas; and Charlotte, N.C., are expected to be the highest performers. Sales in these markets are predicted to increase by 6 percent or more. Nationally, sales growths are predicted to grow by 2.5 percent. “The majority of this growth can be attributed to healthy building levels combating the housing shortage,” realtor.com® notes in its report. “With inventory growth just around the corner, these areas are primed for sales gains in years to come.”

5.  Tax reform wild card: Tax reform could dampen 2018 sales and price forecasts realtor.com® reports. The  U.S. House has passed a tax bill, and the Senate likely will vote on one soon. “While the ultimate impact of tax reform will depend on the details of the plan that is finally adopted, both versions include provisions that are likely to decrease incentives for mobility and reduce ownership tax benefits,” realtor.com® reports. “On the flip side, some taxpayers, including renters, are likely to see tax cuts. While more disposable income for buyers is positive for housing, the loss of tax benefits for owners could lead to fewer sales and impact prices negatively over time with the largest impact on markets with higher prices and incomes.” Read more:  Tax Reform Proposals Threaten Homeowners and  REALTORS® Square Up After House Passes Tax Bill

Source:  realtor.com® ; REALTOR® Magazine Online, Daily Real Estate News 112917
Understanding the Market | Greater Nashville

The Greater Nashville area continues to be one of the hottest real estate markets in the United States.  Building momentum in 2014, the values and home sales continued to increase throughout 2015 and ended the second half of 2016 as a consistent monthly Top 20 housing market in the nation.  Per realtor.com, Nashville was ranked in the Top 20 eight (8) times in 2016.

Due to the reputation of the "It City", relocation is heavy to Middle Tennessee and with this popularity comes shortages in housing inventory.  Existing homes and new construction struggle to keep pace with the number of Buyers.  Housing Inventory remained a concern throughout 2016.  

Home prices continue to increase in value throughout 2016 in comparison to the improvement of 2015.  Middle Tennessee ended the year with very strong production - all good indicators for 2017!

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Some key highlights from November 2017 housing data:

  • 3,177 home closings November 2017; a 6.7% increase from November 2016
  • 2,906 under contract at end of November 2017
  • Median residential price for single home dwelling was $285,000 November 2017 compared to $259,900 November 2016
  • 9,454 housing inventory at the end of November 2017 compared to 9,946 housing inventory of November 2016
  • Average Days on Market was 29 days
Staging | Prepping Your Home

Showoff your square footage and floor plan- Floors, Walls, Ceilings, Windows! Selling your home while you still occupy the premises can be a challenge to your every day routine but the opportunity of a first impression is key to a second showing and/or Offer from a potential Buyer.  Consider these areas of staging when prepping the home.

  • Ease of movement - make sure there are pathways throughout home
  • De-clutter the home
  • Edit down the furniture, if necessary
  • Organize the closets - the floors should be empty
  • All counter-tops for the kitchen and bathrooms should be as clear as possible to show off the working space
  • Attempt to remove any furniture from blocking windows
  • All storage spaces, including the pantry and garage, should be well-organized
  • Make sure each room has its own purpose - for example, a bedroom should not be a dual area for an office or exercise equipment
  • Edit as many personal items as comfortable to you from the home including pictures, achievements and awards
  • Make sure all light bulbs are functional
  • Front Door - is your front door welcoming - do you need to polish or paint the door - is your hardware old, tarnished or beyond repair - please consider this important first impression
  • Outdoors - make sure the property is manicured including the lawn, trees, bushes, landscaping - make sure your outdoor living area is organized and usable 
Marketing​ | Exposure! Exposure! Exposure!

Starting the home buying process online continues to be the first step that many home buyers are taking. Forty-two percent of recent buyers first looked online for the properties for sale, with 92 percent of all recent buyers using the Internet at some point during the home search process. Over half of recent home 
buyers used a mobile or tablet website or application to search for a home. Of the home buyers who used the Internet to search for a home, 47 percent found the home that they ultimately bought online.

The Internet is a key target within the marketing toolbox necessary to promote the maximum exposure of your home!

  • Multiple Listing Service (MLS) - this real estate network initiates your listing exposure throughout the nation.  There are currently over 800 MLS databases throughout the nation with listings shared among all of America's brokers, real estate agents and realtors.  The MLS Listing feeds to secondary-tiered national real estate sites such as HomeSearch, Trulia, Zillow, etc.
  • Real Estate Industry Networking Sites
  • Social Networking Sites
  • Postlets Real Estate Classified Platform - distributes to public home search engines including local classifieds, Craigslist, etc.
  • Exclusive domain address to promote property; for example: www.123mainstreet.com
  • Bargers Solutions and Pilkerton Realtors websites
  • E-blast distribution - electronic flyers and marketing announcements targeting realtors and selected e-distributions groups
  • Marketing Print Materials - market sheets, postcards, announcements, brochures
  • Professional Photography
  • Open Houses - periodic open houses usually scheduled on Sundays from 2:00pm-4:00pm - promotion of open houses are advertised a week in advance and also tagged through the MLS system
  • Executive and Estate Properties - additional distribution to targeted corporate relocation departments, chamber of commerce, advertise print publications
  • Vacation and Retreat Properties - additional national distribution, advertise print publications
  • Properties with more than 25 acres also included in MLS Land Listings category
  • Commercial properties - additional distribution to main commercial platform of LoopNet 
Scheduled Showing​ | It's Showtime!

Here are some prep items to remember for your scheduled showing.  If you are out of town or unable to accomplish these tasks beforehand, please give me a call and I will make sure the home is ready for the potential Buyer:

Let there be light!  Make sure all lights, including lamps, are on

Marketing materials are placed in a central location such as kitchen counter top or entrance table - marketing materials include Listing Sheets, Marketing Sheets, Property Condition Disclosure, Business Cards

All windows should be uniform allowing light to flow in the house - all blinds should be up or slats open with the same slant

The candy dish and welcome note should be displayed on the kitchen counter top or entry table

Even though the REALTOR® will be there to walk the potential Buyer through the home - please be sure your jewelry and personal valuables are locked away